{"id":201748,"date":"2025-08-06T16:59:35","date_gmt":"2025-08-06T08:59:35","guid":{"rendered":"https:\/\/revolutionwatch.com\/?p=201748"},"modified":"2025-08-06T17:25:15","modified_gmt":"2025-08-06T09:25:15","slug":"wei-koh-trump-tariff-sydney-sweeney-swiss-watches","status":"publish","type":"post","link":"https:\/\/revolutionwatch.com\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\/","title":{"rendered":"Trump, Tariffs, And Sydney Sweeney: Does Woke Culture Belong In The Swiss Watch Industry?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":138,"featured_media":201765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","spc_primary_category":119,"spc_primary_brand-name":-1},"categories":[5,119],"tags":[],"brand-name":[],"class_list":["post-201748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-from-the-watch-industry","category-writers-opinion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Opinion: Does Woke Culture Belong In The Swiss Watch Industry?<\/title>\n<meta name=\"description\" content=\"One man\u2019s view of the full-throttle roller coaster that began with President Trump\u2019s second term \u2014 and why overzealous wokeness has little place in the watch industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revolutionwatch.com\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trump, Tariffs, And Sydney Sweeney: Does Woke Culture Belong In The Swiss Watch Industry?\" \/>\n<meta property=\"og:description\" content=\"One man\u2019s view of the full-throttle roller coaster that began with President Trump\u2019s second term \u2014 and why overzealous wokeness has little place in the watch industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/revolutionwatch.com\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\/\" \/>\n<meta property=\"og:site_name\" content=\"Revolution Watch\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-06T08:59:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-06T09:25:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/revolutionwatch.com\/wp-content\/uploads\/2025\/08\/Revolution-Watch_Wei-Koh-opinion-Trump-tariff-Sydney-Sweeney-woke-culture-feature-web-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"618\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Wei Koh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wei Koh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/revolutionwatch.com\\\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/revolutionwatch.com\\\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\\\/\"},\"author\":{\"name\":\"Wei Koh\",\"@id\":\"https:\\\/\\\/revolutionwatch.com\\\/#\\\/schema\\\/person\\\/2a34142f9316ef869ea0cc38a26fc1fa\"},\"headline\":\"Trump, Tariffs, And Sydney Sweeney: Does Woke Culture Belong In The Swiss Watch Industry?\",\"datePublished\":\"2025-08-06T08:59:35+00:00\",\"dateModified\":\"2025-08-06T09:25:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/revolutionwatch.com\\\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\\\/\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/revolutionwatch.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/revolutionwatch.com\\\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/revolutionwatch.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Revolution-Watch_Wei-Koh-opinion-Trump-tariff-Sydney-Sweeney-woke-culture-feature-web-1.jpg\",\"articleSection\":[\"News\",\"Opinion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/revolutionwatch.com\\\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\\\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/revolutionwatch.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/revolutionwatch.com\\\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\\\/\",\"url\":\"https:\\\/\\\/revolutionwatch.com\\\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\\\/\",\"name\":\"Opinion: Does Woke Culture Belong In The Swiss Watch Industry?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/revolutionwatch.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/revolutionwatch.com\\\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/revolutionwatch.com\\\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/revolutionwatch.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Revolution-Watch_Wei-Koh-opinion-Trump-tariff-Sydney-Sweeney-woke-culture-feature-web-1.jpg\",\"datePublished\":\"2025-08-06T08:59:35+00:00\",\"dateModified\":\"2025-08-06T09:25:15+00:00\",\"description\":\"One man\u2019s view of the full-throttle roller coaster that began with President Trump\u2019s second term \u2014 and why overzealous wokeness has little place in the watch industry.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/revolutionwatch.com\\\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/revolutionwatch.com\\\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/revolutionwatch.com\\\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\\\/#primaryimage\",\"url\":\"https:\\\/\\\/revolutionwatch.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Revolution-Watch_Wei-Koh-opinion-Trump-tariff-Sydney-Sweeney-woke-culture-feature-web-1.jpg\",\"contentUrl\":\"https:\\\/\\\/revolutionwatch.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Revolution-Watch_Wei-Koh-opinion-Trump-tariff-Sydney-Sweeney-woke-culture-feature-web-1.jpg\",\"width\":1600,\"height\":618},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/revolutionwatch.com\\\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/revolutionwatch.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trump, Tariffs, And Sydney Sweeney: Does Woke Culture Belong In The Swiss Watch Industry?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/revolutionwatch.com\\\/#website\",\"url\":\"https:\\\/\\\/revolutionwatch.com\\\/\",\"name\":\"Revolution Watch\",\"description\":\"Celebrating the Machine with a Heartbeat\",\"publisher\":{\"@id\":\"https:\\\/\\\/revolutionwatch.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/revolutionwatch.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/revolutionwatch.com\\\/#organization\",\"name\":\"Revolution Media\",\"url\":\"https:\\\/\\\/revolutionwatch.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/revolutionwatch.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/revolutionwatch.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Revolution-Logo-2.png\",\"contentUrl\":\"https:\\\/\\\/revolutionwatch.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Revolution-Logo-2.png\",\"width\":766,\"height\":133,\"caption\":\"Revolution Media\"},\"image\":{\"@id\":\"https:\\\/\\\/revolutionwatch.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/revolutionwatch.com\\\/#\\\/schema\\\/person\\\/2a34142f9316ef869ea0cc38a26fc1fa\",\"name\":\"Wei Koh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7389b46d4e46d73e6476962af6ff8d96b20e74643f188b858307504b53f76d3b?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7389b46d4e46d73e6476962af6ff8d96b20e74643f188b858307504b53f76d3b?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7389b46d4e46d73e6476962af6ff8d96b20e74643f188b858307504b53f76d3b?s=96&r=g\",\"caption\":\"Wei Koh\"},\"description\":\"Wei Koh is the Founder of Revolution and The Rake, two media platforms that have redefined the way watch culture and classic men\u2019s style are explored. Known for his distinctive voice and deep knowledge of the industry, Wei has consistently highlighted the emotional and cultural resonance of watchmaking beyond its technical craft. With nearly two decades of experience in horological journalism, he has interviewed many of the most influential figures in the industry, championed independent brands, and helped shape a more passionate and informed community of collectors. His work reflects a lifelong dedication to storytelling, authenticity, and the evolving meaning of time.\",\"url\":\"https:\\\/\\\/revolutionwatch.com\\\/author\\\/weirevolutionmagazines-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Opinion: Does Woke Culture Belong In The Swiss Watch Industry?","description":"One man\u2019s view of the full-throttle roller coaster that began with President Trump\u2019s second term \u2014 and why overzealous wokeness has little place in the watch industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/revolutionwatch.com\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\/","og_locale":"en_US","og_type":"article","og_title":"Trump, Tariffs, And Sydney Sweeney: Does Woke Culture Belong In The Swiss Watch Industry?","og_description":"One man\u2019s view of the full-throttle roller coaster that began with President Trump\u2019s second term \u2014 and why overzealous wokeness has little place in the watch industry.","og_url":"https:\/\/revolutionwatch.com\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\/","og_site_name":"Revolution Watch","article_published_time":"2025-08-06T08:59:35+00:00","article_modified_time":"2025-08-06T09:25:15+00:00","og_image":[{"width":1600,"height":618,"url":"https:\/\/revolutionwatch.com\/wp-content\/uploads\/2025\/08\/Revolution-Watch_Wei-Koh-opinion-Trump-tariff-Sydney-Sweeney-woke-culture-feature-web-1.jpg","type":"image\/jpeg"}],"author":"Wei Koh","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Wei Koh","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/revolutionwatch.com\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\/#article","isPartOf":{"@id":"https:\/\/revolutionwatch.com\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\/"},"author":{"name":"Wei Koh","@id":"https:\/\/revolutionwatch.com\/#\/schema\/person\/2a34142f9316ef869ea0cc38a26fc1fa"},"headline":"Trump, Tariffs, And Sydney Sweeney: Does Woke Culture Belong In The Swiss Watch Industry?","datePublished":"2025-08-06T08:59:35+00:00","dateModified":"2025-08-06T09:25:15+00:00","mainEntityOfPage":{"@id":"https:\/\/revolutionwatch.com\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\/"},"commentCount":0,"publisher":{"@id":"https:\/\/revolutionwatch.com\/#organization"},"image":{"@id":"https:\/\/revolutionwatch.com\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\/#primaryimage"},"thumbnailUrl":"https:\/\/revolutionwatch.com\/wp-content\/uploads\/2025\/08\/Revolution-Watch_Wei-Koh-opinion-Trump-tariff-Sydney-Sweeney-woke-culture-feature-web-1.jpg","articleSection":["News","Opinion"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/revolutionwatch.com\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\/#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/revolutionwatch.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/revolutionwatch.com\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\/","url":"https:\/\/revolutionwatch.com\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\/","name":"Opinion: Does Woke Culture Belong In The Swiss Watch Industry?","isPartOf":{"@id":"https:\/\/revolutionwatch.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/revolutionwatch.com\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\/#primaryimage"},"image":{"@id":"https:\/\/revolutionwatch.com\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\/#primaryimage"},"thumbnailUrl":"https:\/\/revolutionwatch.com\/wp-content\/uploads\/2025\/08\/Revolution-Watch_Wei-Koh-opinion-Trump-tariff-Sydney-Sweeney-woke-culture-feature-web-1.jpg","datePublished":"2025-08-06T08:59:35+00:00","dateModified":"2025-08-06T09:25:15+00:00","description":"One man\u2019s view of the full-throttle roller coaster that began with President Trump\u2019s second term \u2014 and why overzealous wokeness has little place in the watch industry.","breadcrumb":{"@id":"https:\/\/revolutionwatch.com\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/revolutionwatch.com\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/revolutionwatch.com\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\/#primaryimage","url":"https:\/\/revolutionwatch.com\/wp-content\/uploads\/2025\/08\/Revolution-Watch_Wei-Koh-opinion-Trump-tariff-Sydney-Sweeney-woke-culture-feature-web-1.jpg","contentUrl":"https:\/\/revolutionwatch.com\/wp-content\/uploads\/2025\/08\/Revolution-Watch_Wei-Koh-opinion-Trump-tariff-Sydney-Sweeney-woke-culture-feature-web-1.jpg","width":1600,"height":618},{"@type":"BreadcrumbList","@id":"https:\/\/revolutionwatch.com\/wei-koh-trump-tariff-sydney-sweeney-swiss-watches\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/revolutionwatch.com\/"},{"@type":"ListItem","position":2,"name":"Trump, Tariffs, And Sydney Sweeney: Does Woke Culture Belong In The Swiss Watch Industry?"}]},{"@type":"WebSite","@id":"https:\/\/revolutionwatch.com\/#website","url":"https:\/\/revolutionwatch.com\/","name":"Revolution Watch","description":"Celebrating the Machine with a Heartbeat","publisher":{"@id":"https:\/\/revolutionwatch.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/revolutionwatch.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/revolutionwatch.com\/#organization","name":"Revolution Media","url":"https:\/\/revolutionwatch.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/revolutionwatch.com\/#\/schema\/logo\/image\/","url":"https:\/\/revolutionwatch.com\/wp-content\/uploads\/2022\/12\/Revolution-Logo-2.png","contentUrl":"https:\/\/revolutionwatch.com\/wp-content\/uploads\/2022\/12\/Revolution-Logo-2.png","width":766,"height":133,"caption":"Revolution Media"},"image":{"@id":"https:\/\/revolutionwatch.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/revolutionwatch.com\/#\/schema\/person\/2a34142f9316ef869ea0cc38a26fc1fa","name":"Wei Koh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7389b46d4e46d73e6476962af6ff8d96b20e74643f188b858307504b53f76d3b?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7389b46d4e46d73e6476962af6ff8d96b20e74643f188b858307504b53f76d3b?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7389b46d4e46d73e6476962af6ff8d96b20e74643f188b858307504b53f76d3b?s=96&r=g","caption":"Wei Koh"},"description":"Wei Koh is the Founder of Revolution and The Rake, two media platforms that have redefined the way watch culture and classic men\u2019s style are explored. Known for his distinctive voice and deep knowledge of the industry, Wei has consistently highlighted the emotional and cultural resonance of watchmaking beyond its technical craft. With nearly two decades of experience in horological journalism, he has interviewed many of the most influential figures in the industry, championed independent brands, and helped shape a more passionate and informed community of collectors. His work reflects a lifelong dedication to storytelling, authenticity, and the evolving meaning of time.","url":"https:\/\/revolutionwatch.com\/author\/weirevolutionmagazines-com\/"}]}},"_links":{"self":[{"href":"https:\/\/revolutionwatch.com\/wp-json\/wp\/v2\/posts\/201748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revolutionwatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revolutionwatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revolutionwatch.com\/wp-json\/wp\/v2\/users\/138"}],"replies":[{"embeddable":true,"href":"https:\/\/revolutionwatch.com\/wp-json\/wp\/v2\/comments?post=201748"}],"version-history":[{"count":7,"href":"https:\/\/revolutionwatch.com\/wp-json\/wp\/v2\/posts\/201748\/revisions"}],"predecessor-version":[{"id":201768,"href":"https:\/\/revolutionwatch.com\/wp-json\/wp\/v2\/posts\/201748\/revisions\/201768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/revolutionwatch.com\/wp-json\/wp\/v2\/media\/201765"}],"wp:attachment":[{"href":"https:\/\/revolutionwatch.com\/wp-json\/wp\/v2\/media?parent=201748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revolutionwatch.com\/wp-json\/wp\/v2\/categories?post=201748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revolutionwatch.com\/wp-json\/wp\/v2\/tags?post=201748"},{"taxonomy":"brand-name","embeddable":true,"href":"https:\/\/revolutionwatch.com\/wp-json\/wp\/v2\/brand-name?post=201748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}